Tendercubs
Tendercubs Nursery, founded in 2005, is a family-run nursery based in East London.
The brand was ready for a major digital refresh to connect with today’s generation of parents.
Before collaborating with Earth & Ink
After collaborating with Earth & Ink
After collaborating with Earth & Ink
After collaborating with Earth & Ink
Additional Earth & Ink Window Painting Services
Additional Earth & Ink Wall Mural Painting Services
Additional Earth & Ink Wall Mural Painting Services
Additional Earth & Ink Window Painting Services
Tendercubs’ Project Overview
The Challenge
With little to no content or structure, the old Tendercubs site felt outdated and didn’t reflect the quality of care the nursery provides. They needed a clear, modern, and appealing brand presence both online & offline.
The Solution
Tendercubs booked the Advanced Package with additional pages and on-site brand photography, giving the space to fully transform their digital identity.
We designed and built a 26+ page Squarespace website from scratch, complete with fresh copy, a cohesive brand style, and a warm, professional aesthetic.
Beyond the website, Tendercubs added additional services such as hand-painted window artwork, a bespoke wall mural, and interior design support. These creative elements extended the refreshed brand beyond the screen, shaping both their online and physical environments.
The Impact
Tendercubs now has a polished, professional online presence that speaks directly to the needs of modern families. The new website and creative branding elements better communicate their values, services, and community spirit; helping them stand out in a competitive childcare industry and appeal to the next generation of parents.